Marketing Planning

illustration of hands building a website.

Build a Coaching Website using the StoryBrand Framework

In today’s digital age, a well-crafted website is an essential tool for coaches to reach and connect with their target audience. However, a website is more than just an online presence; it’s an opportunity to tell a compelling story that resonates with potential clients. This is where the StoryBrand Framework comes into play. In this […]

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A Simple Testimonial Template to Make Collecting and Sharing Easy

Testimonials are written or spoken statements that vouch for the qualities, skills, or experiences of a person, product, service, or organization. They are often used to build trust and credibility by showcasing positive feedback from satisfied customers, clients, or users. You can and should be using a simple testimonial template to support the growth and

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Stacks of coins building up in a line leading to a glowing light bulb - How Much of My Budget Should be Spent on Marketing?

How Much of My Budget Should be Spent on Marketing?

As a coach or consultant, you know you need marketing, and have quickly realized that the word ‘marketing’ by itself is confusing, let alone getting a straight answer on how much should be spent on marketing and where to spend it. Welcome to the thrilling world of marketing, where creativity meets strategy, and the fierce

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Hiring a Marketing Partner

The very flexibility, problem-solving, get-it-done approach that it took to launch your business might be the thing that is holding you back from growing. Let’s face it – as entrepreneurs, we know we CAN do it all. But, that doesn’t mean we should. As we grow, we MUST carve off pieces of the work we’ve

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A Content Marketing Strategy for Leadership Coaches and Consultants – the Trifecta of Marketing Content

Let’s talk about a content marketing strategy for leadership coaches and consultants – the trifecta of marketing content! As the number of coaches and consultants in the leadership space continues to grow, it is harder to stand out with an average set of marketing content. In fact, there are more than 55,000 coaches and 734,000

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