Let’s talk about a content marketing strategy for leadership coaches and consultants – the trifecta of marketing content! As the number of coaches and consultants in the leadership space continues to grow, it is harder to stand out with an average set of marketing content. In fact, there are more than 55,000 coaches and 734,000 …
This last year has hit small businesses with ALL. THE. THINGS. As small business owners, we are swimming in change and chaos, and it hurts our brains. Thinking about putting together a 12-month marketing plan is just too much. In the midst of trying to keep the train on the tracks for our businesses, it’s …
Most often, when people think of marketing, they think of the tactics we use to execute marketing. They think of the website and advertising and print promotions created to communicate. You have seen the illustrations of an iceberg. Only a small portion is above the water and visible. The fact is that marketing tactics are …
You’ve got the right people in the room for your planning, and they might also be your team for execution, but let’s take a minute and make sure. The marketing team for this part of the process is the group of people that are responsible for making sure the tactics you will define in T3 …
Your team needs to know what you are working toward. Creating marketing tasks just to see what happens is only good if you are a researcher and statistician fascinated by the human response to marketing messages or if you are a gazillionaire and like to waste money. Assuming neither of these is true, let’s set …
There is no argument…marketing planning is a big task. Sure, you can break it into chunks and do a little at a time, but as Brian Tracy says in Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time, “If you have to eat two frogs, eat the ugliest …
Who Needs Marketing Planning? Do your business goals require that you are communicating with others? If you answered yes, you need a marketing plan. When a business first starts, it has a limited number of products and services. It’s easier to manage the list of marketing activities you need. As your offerings and audiences diversify, …
Most small businesses fail. According to the Small Business Administration, 50% of new businesses fail in the first 5 years. Forbes says there are five primary reasons this happens. First, they are out of touch with their customers. Second, their product isn’t unique. Third, their message is unclear. Fourth, leadership is a mess. Fifth, they …
