In today’s digital age, a well-crafted website is an essential tool for coaches to reach and connect with their target audience. However, a website is more than just an online presence; it’s an opportunity to tell a compelling story that resonates with potential clients. This is where the StoryBrand Framework comes into play. In this …
Build a Coaching Website using the StoryBrand Framework Read More »
Testimonials are written or spoken statements that vouch for the qualities, skills, or experiences of a person, product, service, or organization. They are often used to build trust and credibility by showcasing positive feedback from satisfied customers, clients, or users. You can and should be using a simple testimonial template to support the growth and …
A Simple Testimonial Template to Make Collecting and Sharing Easy Read More »
As a coach or consultant, you know you need marketing, and have quickly realized that the word ‘marketing’ by itself is confusing, let alone getting a straight answer on how much should be spent on marketing and where to spend it. Welcome to the thrilling world of marketing, where creativity meets strategy, and the fierce …
How Much of My Budget Should be Spent on Marketing? Read More »
The very flexibility, problem-solving, get-it-done approach that it took to launch your business might be the thing that is holding you back from growing. Let’s face it – as entrepreneurs, we know we CAN do it all. But, that doesn’t mean we should. As we grow, we MUST carve off pieces of the work we’ve …
Let’s talk about a content marketing strategy for leadership coaches and consultants – the trifecta of marketing content! As the number of coaches and consultants in the leadership space continues to grow, it is harder to stand out with an average set of marketing content. In fact, there are more than 55,000 coaches and 734,000 …
This last year has hit small businesses with ALL. THE. THINGS. As small business owners, we are swimming in change and chaos, and it hurts our brains. Thinking about putting together a 12-month marketing plan is just too much. In the midst of trying to keep the train on the tracks for our businesses, it’s …
Most often, when people think of marketing, they think of the tactics we use to execute marketing. They think of the website and advertising and print promotions created to communicate. You have seen the illustrations of an iceberg. Only a small portion is above the water and visible. The fact is that marketing tactics are …
You’ve got the right people in the room for your planning, and they might also be your team for execution, but let’s take a minute and make sure. The marketing team for this part of the process is the group of people that are responsible for making sure the tactics you will define in T3 …
Your team needs to know what you are working toward. Creating marketing tasks just to see what happens is only good if you are a researcher and statistician fascinated by the human response to marketing messages or if you are a gazillionaire and like to waste money. Assuming neither of these is true, let’s set …
There is no argument…marketing planning is a big task. Sure, you can break it into chunks and do a little at a time, but as Brian Tracy says in Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time, “If you have to eat two frogs, eat the ugliest …
