The very flexibility, problem-solving, get-it-done approach that it took to launch your business might be the thing that is holding you back from growing. Let’s face it – as entrepreneurs, we know we CAN do it all. But, that doesn’t mean we should. As we grow, we MUST carve off pieces of the work we’ve …
The curse of knowledge sometimes prevents us from speaking simply about what we sell. As business owners, we often need an outside perspective to help us create clear, simple messaging. Imagine a scale of 1 to 10. If you’ve invented a widget, you understand that widget at a 10. You know everything about it and …
Why Getting Clear About Your Own Business is SO Hard! Read More »
How important is it that you have proprietary content for your coaching business? Having your own framework for why and how you work with clients is becoming an indication of whether you are a thought leader in your industry. More and more, as the coaching and consulting worlds become saturated, having a unique framework that …
Lead generation is a fairly new term but has become critical in the world of online marketing. In order to generate cost-effective, qualified leads for your leadership development firm, you need to offer something of value in exchange for contact information. Generate Qualified Leads You identify your target audience. You name the primary problem you …
Lead Generators for your Leadership Development Firm Read More »
Let’s talk about a content marketing strategy for leadership coaches and consultants – the trifecta of marketing content! As the number of coaches and consultants in the leadership space continues to grow, it is harder to stand out with an average set of marketing content. In fact, there are more than 55,000 coaches and 734,000 …
I heard this phrase, “consumption is not required for ascension,” on a podcast recently. The speaker was sharing a story of his Peloton bike purchase. Like many things we buy online these days, Peloton invited him to add a few accessories to help him when he got to the checkout. He chose a 2nd pair …
Today, I am a woman who owns a business, leads a team, has a family, and generally kicks ass at life – at least most days. But it all started when being a camp counselor made me a better leader. Back in the summers during college, I was a camp counselor. Those were the days – …
How Being a Camp Counselor Made me a Better Leader Read More »
When my kids were little and learning to read and write at a more advanced stage (think upper elementary), their teachers would tell them not to use “lazy words.” For them, these were words they used a lot. The teachers were training them to be intentional about their words, not lazy. I asked my college-age …
When you run a business, you know there are peaks of growth when you have more business than you want; there are also valleys when the sales funnel all but dries up. Often one affects the other – when the roster is complete, there is no time to do the work to get new people …
Three Ways to be Productive When the Sales Funnel Dries Up Read More »
I’m a marketing person, and I did one of those LinkedIn SPAM lead-generation campaigns. It cost $7500 for a three-month campaign, and it took a lot of time and effort on my part. I did it for two reasons. First, I wanted more leads at the top of my pipeline. Second, I wanted to experience …
I’m a Marketing Person. Here’s What I Learned from Sending LinkedIn SPAM. Read More »
