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Thoughts on All-Things-Marketing

Why Getting Clear About Your Own Business is SO Hard!

The curse of knowledge sometimes prevents us from speaking simply about what we sell. As business owners, we often need an outside perspective to help us create clear, simple messaging. Imagine a scale of 1 to 10. If you’ve invented a widget, you understand that widget at a 10. You know everything about it and …

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Proprietary Content for Coaches & Consultants

How important is it that you have proprietary content for your coaching business? Having your own framework for why and how you work with clients is becoming an indication of whether you are a thought leader in your industry. More and more, as the coaching and consulting worlds become saturated, having a unique framework that …

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Lead Generators for your Leadership Development Firm

Lead generation is a fairly new term but has become critical in the world of online marketing. In order to generate cost-effective, qualified leads for your leadership development firm, you need to offer something of value in exchange for contact information. Generate Qualified Leads You identify your target audience. You name the primary problem you …

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A Content Marketing Strategy for Leadership Coaches and Consultants – the Trifecta of Marketing Content

Let’s talk about a content marketing strategy for leadership coaches and consultants – the trifecta of marketing content! As the number of coaches and consultants in the leadership space continues to grow, it is harder to stand out with an average set of marketing content. In fact, there are more than 55,000 coaches and 734,000 …

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Consumption is Not Required for Ascension

I heard this phrase, “consumption is not required for ascension,” on a podcast recently. The speaker was sharing a story of his Peloton bike purchase. Like many things we buy online these days, Peloton invited him to add a few accessories to help him when he got to the checkout. He chose a 2nd pair …

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How Being a Camp Counselor Made me a Better Leader

Today, I am a woman who owns a business, leads a team, has a family, and generally kicks ass at life – at least most days. But it all started when being a camp counselor made me a better leader. Back in the summers during college, I was a camp counselor. Those were the days – …

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