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The Key to Gaining Influence

The Key to Gaining Influence

SHOCKER – gaining influence isn't about being the smartest person in the room. You don’t even have to be the best looking or have the most money or the biggest title. Influence ISN’T about any of these things. Your influence is your ability to affect the outcome of a...

The 12-Month Marketing Plan is Obsolete

The 12-Month Marketing Plan is Obsolete

 This last year has hit small businesses with ALL. THE. THINGS. As small business owners, we are swimming in change and chaos, and it hurts our brains. Thinking about putting together a 12-month marketing plan is just too much. In the midst of trying to keep the train...

Marketing Plan Tactics

Marketing Plan Tactics

Most often, when people think of marketing, they think of the tactics we use to execute marketing. They think of the website and advertising and print promotions created to communicate. You have seen the illustrations of an iceberg. Only a small portion is above the...

Marketing Planning Goals

Marketing Planning Goals

Your team needs to know what you are working toward. Creating marketing tasks just to see what happens is only good if you are a researcher and statistician fascinated by the human response to marketing messages or if you are a gazillionaire and like to waste money....

The Marketing Plan

The Marketing Plan

Who Needs Marketing Planning? Do your business goals require that you are communicating with others? If you answered yes, you need a marketing plan.   When a business first starts, it has a limited number of products and services. It’s easier to manage the...

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