Boutique firms and solo practices who want a steady drumbeat of the right matters, not a wall of generic SEO copy. Practice-area pages that read like the firm you actually run. Intake flows that filter, not flood.
The three things every attorney we talk to says some version of in the first call.
"Aggressive representation," "decades of experience," a stock photo of a courthouse. The pages are technically correct and emotionally invisible.
Lots of calls, not the ones you want. The marketing isn't filtering. It's funneling everything through and leaving you to do the triage.
AI here, video there, a new platform every quarter. You know you should be testing something, but you don't have the bandwidth to figure out which one actually matters for the firm.
We use these three plays for all of our clients, and every engagement.
Positioning that names who you serve and who you don't. A voice that sounds like the firm in real life, not the firm in a brochure.
A twelve-month plan that pairs intake goals with the content and channels that drive them. So referrals, search, and reputation work together.
Websites, advertising, design, branding, and online materials, designed and shipped from one shop. So everything filters the right matters in and politely shows the rest the door.
Three free mini-guides built for boutique and solo firms. Pick the area you want to improve and work through it at your own pace.
A practical checklist to see whether your firm website helps potential clients understand who you are, what you do, and how to reach you, especially from your homepage.
Read the free guideA practical guide to help boutique and solo firms move from random, when-we-remember marketing to a simple, realistic marketing plan.
Read the free guideA quick audit of your Google Business profile so potential clients see a clear, current, trustworthy snapshot of your firm before they ever reach your website.
Read the free guideThree practical articles for boutique and solo practices. Start anywhere. Each one stands on its own.
A short list of practical marketing ideas that work for small and boutique firms and do not require a full time marketing department.
Read the article →A few smart changes to your current site can make it work much harder for you. Website marketing and optimization without a full redesign.
Read the article →The light weight rhythm that fits into your week, focuses on a few things that matter, and can be supported or eventually run by a partner.
Read the article →Wins matter, but stories are what people remember. We turn real client experiences into case studies and testimonial stories — written with privacy and ethics top of mind — that earn trust with the next client long before the first call.
“Ryan is the number I never wanted to call. I’m so grateful I had it. He and his team gave our son his future back.”
When a 21-year-old was arrested hours from home, his mother had one name she trusted. We told the story of how the firm showed up fast, treated the family with dignity, and fought until every count was dismissed.
Read the published story →
A rebrand, a rebuilt website, and a content engine for serious criminal defense.
Pacyga is a Twin Cities criminal defense firm focused on serious and complex cases. Their reputation inside the legal community was strong, but their online presence didn't reflect it. We rebranded, rebuilt the website, and run an ongoing content engine that combines legal firepower with real human empathy.
Straight answers to the things attorneys want to know on the first call. If yours isn't here, ask it on the discovery call.
It depends. Do you want growth? Do you want more of the "right" clients referred to you? If the answer to either is "yes," then you do indeed need this. Plus, regardless of whether they got to you through a referral or not, most people are 80% of the way toward making the decision before they reach out. What you present online is what gets them 80% of the way to a "yes," not a "no."
We hear this all the time and it's frustrating that there are half-effort marketing people out there doing half-effort jobs for businesses like yours. It gives all of us a bad name. We can't promise exact results. What we can promise is that you'll know what you're getting and at what cost up front. You'll know why it's important. And you'll get regular reports that tell you the results we're seeing. It's critically important to our work and yours that what we offer makes a real impact.
SEO and authority are compounding assets, not instant wins. Most firms start seeing more, better-qualified inquiries in 3 to 6 months, with strength building over 12 months and beyond.
We're a strong fit for consumer-facing and small-business-facing practices (e.g., family, estate planning, criminal, personal injury, business, employment). If you're highly specialized or appellate-only, we'll discuss fit on the call.
We typically start with a 6-to-12 month engagement. That's enough time to build momentum.
For most small and mid-sized law firms, the highest-ROI marketing is a mix of local SEO, authority-building content (blogs, FAQs, practice-area pages), and consistent reputation management (reviews and testimonials). Referrals still matter, but your online presence now closes the loop. We focus on ongoing SEO, clear messaging, and steady content so that when someone searches your name, your firm, or "best [practice area] lawyer near me," you look like the obvious, trustworthy choice.
We don't chase traffic for its own sake. We build search-optimized content around the exact questions and situations your ideal clients are Googling before they hire a lawyer. That includes detailed practice-area pages, location pages, and educational articles that screen in the right clients and screen out the wrong ones. The result is fewer tire-kickers and more inquiries from people already aligned with your practice and fee structure.
We sometimes use AI as a drafting and research assistant, but never as a "push-button" content factory. Every piece is edited for accuracy, ethics, and tone, and customized to your jurisdiction, practice area, and brand voice. Our priority is trustworthy, human-sounding content that reflects how you actually practice law and meets bar and advertising guidelines.
The most useful metrics for law firms include: growth in relevant keyword rankings (practice area + location), increases in qualified inquiries from organic search and Google Business Profile, improved intake quality ("found you online," "your article answered my question"), and growth in reviews and reputation signals. We report in plain English and connect the numbers to the only metric that really matters: better cases coming into your firm.
A few of the companies, firms, and missions running our plays.
30 minutes with Casey. No pitch deck, no homework. Just a real conversation to see if we click, and an honest read on whether we're the right fit. If we're not, we'll point you to someone who is.
Book a discovery call →
