Case Study · Consulting
Focus Consulting
From scrappy handouts to a proprietary framework that sells itself.
Kristin Wiersma had great advice but scrappy delivery. We helped her see the value in her unique perspective, codified it into the Healthy Teams Framework, and built every piece of marketing and workshop material she needed to sell it.
- Messaging
- Branding
- Website
- Custom Framework Design
- Workshop Materials
- Landing Page
- Workbook
- Slide Deck
- Interview Guide
/ 01 The challenge
As a new business, Kristin, CEO of Focus Consulting, had not yet developed the custom content that would set her apart from her competition. Without this, she was one of many options for a general crowd of potential clients.
/ 02 The approach
We helped Kristin see the value of her unique perspective, leading to a custom Healthy Teams Framework, as well as all the materials to promote, sell, and lead a half-day or full-day workshop on her proprietary content.
/ 03 The outcome
Focus Consulting now has a named methodology, the Healthy Teams Framework, plus the workshop materials and landing page to sell it. Kristin reports the polished tools have helped her win clients she might not have otherwise.
I lacked clarity around how to share action plans with clients. I would give them great advice and throw around some handouts that were semi-helpful, but it felt scrappy. Casey helped me to shape the content into clear, actionable tools that I could use to serve clients. And, frankly, having them also helped me sell new clients. When they were able to see the work I was doing as highly polished, it gave me credibility.