Nebraska Synod ELCA
Their marketing department, on retainer.
We serve as Nebraska Synod's marketing department, doing all of their messaging, marketing planning, and materials.
- Messaging
- Marketing Planning
- Materials
- Outsourced Marketing Team
/ 01 The challenge
In plain terms, the challenge was:
- High turnover in communications roles. The Synod had not had stable, long-term communications leadership. Frequent staff changes meant lost institutional memory, inconsistent voice, and stop-and-start initiatives.
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Fragmented, “random” communications with no clear prioritization.
Messages were going out in many directions, from many sources, with little coordination. There was no shared system to decide:
- what gets communicated,
- when it goes out, and
- which audiences or channels are most important.
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Lack of clarity on priorities, information flow, and structure.
There was no agreed-upon framework for:
- what the Synod’s core communications priorities are,
- how information should move from congregations/ministries to the Synod and out again,
- who owns what (roles and responsibilities), and
- which channels exist and how they should be used.
So the mandate for Tic Tac Toe Marketing was essentially to move the Synod from ad-hoc, person-dependent communication to a stable, prioritized, and clearly structured communications system that can survive staff changes and serve the Synod’s mission more effectively.
/ 02 The approach
/ 03 The outcome
Life together in the congregations
We capture and tell the everyday stories of worship, fellowship, and ministry that show the Synod's mission in action.
Ministry rooted in community
Stories that connect the Synod's work to the towns and communities its congregations call home.
Working with Casey and her team has been one of the best decisions the Nebraska Synod has made. Casey previously worked for a Lutheran non-profit in Nebraska, so she was very familiar with the Nebraska Synod, but from day one, she took the time to truly get to know us—and to listen to our stories and our vision.
Casey understands our goals and our ministries and helped us with our communications strategies and processes. Whether it's a major campaign, weekly communications, or helping us navigate new challenges, she brings creativity, professionalism, and a level of dedication that is hard to find.
She and her team have become much more than a marketing and communications company to us—they are trusted partners. Their guidance has helped us reach more people, engage our congregations more effectively, and share our mission with greater clarity and impact.
Beyond her talent and expertise, she is simply wonderful to work with. We wholeheartedly recommend Tic Tac Toe Marketing to anyone looking for a team that combines exceptional skill with genuine care and integrity.
Stephanie Lusienski Nebraska Synod