For leaders
who'd rather
grow than guess.
Strategy, messaging, and materials for small businesses, attorneys, and nonprofits. Run by a small agency who treats your business like their own.
Three lanes. One way of working.
We go deepest with three kinds of business. Different teams, different stakes, same playbook underneath.
For small businesses
Teams of 5 to 50 people, where everyone wears six hats. We run the marketing. You run the business, and breathe.
For attorneys & firms
Boutique firms and solo practices who want a steady drumbeat of cases without sounding like every other lawyer's website.
For nonprofits
Mission-driven organizations with small teams, big stakes, and a community that needs to see the work clearly. We help you sound like the cause, not the org chart.
Messaging. Plan. Materials.
Every engagement runs through the same three plays, in the same order. We can start at any point, and we always come back to the first one.
Messaging first.
Vague marketing dies on arrival. We get deep, find the words that land, and hand them back. You use them everywhere.
- Positioning & differentiation
- Audience & voice
- Core message architecture
Then a real plan.
Twelve months, mapped. Who runs what, when, and why. Not a PDF that collects dust. A roadmap that runs your year.
- Audience mapping
- Goals & KPI setting
- 12-month tactical roadmap
Then the work itself.
Brand. Site. Social. Email. Print. Designed, written, shipped, and tracked. So we know it's pulling weight.
- Brand & visual identity
- Website design & SEO
- Social, email & print
A partner for the long game.
When we sign on, we go deep. Into the business, the audience, the team. So the marketing sounds like you, looks like you, and works for you.
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Flat monthly retainer
One predictable number for the whole engagement. No surprise invoices, no clock-watching.
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Decisions made with your team
We work alongside the people who know the business. Plans are co-decided, not delivered.
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Outcomes we own and report on
We track the two or three numbers that matter and bring them back every month.
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Twelve-month engagements
Marketing compounds. We stay long enough for the work to do what it's supposed to do.
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Your voice, sharper
We learn how your business actually talks, then make every channel sound like that.
12 Clients We Love.
A few of the companies, firms, and missions running our plays.
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Great marketing isn't about pretty deliverables. It's about clarity, consistency, and work that actually moves the business forward.
25+ years doing powerful marketing.
Casey is passionate about creating marketing that actually works with partners who want to go deep.
She built Tic Tac Toe Marketing to be the kind of agency she always wanted to work with. A small shop where the work that ships actually moves the business. Today she runs Tic Tac Toe Marketing from the Twin Cities. The bench is small on purpose.
Casey Fuerst, Founder & Strategist Who we're not for.
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If you want a single deliverable.
You need a freelancer. We work in 6 to 12 month engagements because that's how marketing actually compounds.
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If you want to hand it off and check back quarterly.
Our best work happens when your team is in the room with us, answering questions, weighing in on decisions, and shaping the work as it ships. If you want someone to take marketing away and report back at the next board meeting, we'll point you to an agency that operates that way.
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If you don't want pushback.
We bring opinions to every engagement and we expect you to bring yours. The work gets better when we disagree well. If you want someone who only executes what's already been decided, that's a freelancer relationship.
Ready to talk?
30 minutes with Casey. No pitch deck, no homework. Just a real conversation to see if we click, and an honest read on whether we're the right fit. If we're not, we'll point you to someone who is.
Book a discovery call →