For 20+ years, Casey has worked with small businesses and nonprofits to give them the messaging, strategic marketing plans and collateral materials to support their work.

Casey is a certified StoryBrand Guide (since 2018) and uses this framework to create marketing messaging, plans and collateral to increase impact and grow business. She is also certified in the Buyer Persona framework and is published in several national publications as a marketing expert to small businesses.

Casey owns Tic Tac Toe Marketing.