Ongoing Marketing Support

It depends. Do you want growth? Do you want more of the "right" clients referred to you? 

If the answer to either is "yes," then you do indeed need this. 

Plus, regardless of whether they got to you through a referral or not, most people are 80% of the way toward making the decision before they reach out. What you present on line, is what gets them 80% of the way to a 'yes', not a 'no'.

OH MY GOSH. We hear this all the time and hate that there are half-ass marketing people out there doing half-ass jobs for businesses like yours. It's infuriating and gives us all a bad name.

We can't promise you exact results. What we can promise is that you will know what you are getting at what cost up front. You'll know why it's important. And, you'll get regular reports that tell you the results that we are seeing. 

It is critically important to our work and yours that what we offer makes a real impact. 

SEO and authority are compounding assets, not instant wins.

Most firms start seeing more, better‑qualified inquiries in 3–6 months, with strength building over 12+. 

We’re a strong fit for consumer‑facing and small‑business‑facing practices (e.g., family, estate planning, criminal, PI, business, employment). If you’re highly specialized or appellate‑only, we’ll discuss fit on the call.

We typically start with a 6‑to-12 month engagement. This is enough time to build momentum. Then we move to a rolling agreement.

For most small and mid‑sized law firms, the highest‑ROI marketing is a mix of local SEO, authority‑building content (blogs, FAQs, practice‑area pages), and consistent reputation management (reviews and testimonials). Referrals still matter, but your online presence now “closes the loop.” We focus on ongoing SEO, clear messaging, and steady content so that when someone searches your name, your firm, or “best [practice area] lawyer near me,” you look like the obvious, trustworthy choice.

We don’t chase traffic for its own sake. We build search-optimized contentaround the exact questions and situations your ideal clients are Googling before they hire a lawyer. That includes detailed practice area pages, location pages, and educational articles that screen in the right clients and screen out the wrong ones. The result is fewer tire‑kickers and more inquiries from people who are already aligned with your practice and fee structure.

We sometimes use AI as a drafting and research assistant, but never as a “push‑button” content factory. Every piece is edited for accuracy, ethics, and tone, and customized to your jurisdiction, practice area, and brand voice. Our priority is trustworthy, human‑sounding content that reflects how you actually practice law and meets bar and advertising guidelines.

The most useful metrics for law firms include:

• Growth in relevant keyword rankings (practice area + location)
• Increases in qualified inquiries from organic search and Google Business Profile
• Improved intake quality (“found you online,” “your article answered my question”)
• Growth in reviews and reputation signals

We report in plain English and connect the numbers to the only metric that really matters: better cases coming into your firm.