Evaluating Summer Camp

It's that time of year when you, the camp leader, is gearing up for summer camp. You are hiring staff and cleaning up new program components. You are testing the curriculum and recruiting campers. There is no shortage of things to do. Because of this, it's easy to put less urgent things so low on the list that they never actually get done. Oftentimes, this is the case for camper evaluations.

It's one of the things that we know we need to invest time in but sometimes skip. Evaluating the camper’s experience isn’t just about telling you how you did. It can also give you valuable data to share with your stakeholders. Many donors and board members are interested in statistics that prove the value of camp. When they are supplied with this evidence, they are more likely to give and advocate more for your organization.

While camp stories speak to the heart of your stakeholders, data speaks to the head. In order to make the strongest case possible for the importance of your ministry, you need both.

Like most things, creating and collecting evaluations can be done to varying degrees. In the February Camp Marketing Kit, Guest contributor, Dr. Jake Sorenson, will give you great insights into some basic tools for evaluation and even share samples for you to start with!

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